MoneySmart Editorial Guidelines
Making financial decisions can be tough, but finding the right information shouldn’t be. At MoneySmart, we’re here to cut through the noise with clear, honest, and practical guidance—so you can make confident choices.
These editorial guidelines keep us accountable. They ensure everything we publish is transparent, well-researched, and free from undue influence. Whether you're comparing financial products or planning for the future, you can trust that our content puts your best interests first.
Our Vision
A community where financial clarity is accessible to everyone, empowering communities to make informed and confident money decisions.
Our Mission
To break down financial complexities and provide clear, unbiased, and actionable guidance—helping individuals and communities make informed money decisions with confidence.
Editorial Principles
- We are committed to upholding the highest standards of editorial integrity, accuracy, and transparency. Our editorial team operates independently from our business partnerships, ensuring that our content remains objective and trustworthy.
Key Pillars
- • Helpful – Our content is designed to empower you with practical financial knowledge that helps you make better decisions.
• Clear – We break down complex financial concepts into easy-to-understand information without unnecessary jargon.
• Transparent – We clearly disclose when content is sponsored, and our recommendations are based on unbiased analysis.
• Relevant – We only write about products and topics that are valuable to our readers, ensuring that every piece of content has a meaningful takeaway. Building Trust
- Our readers deserve content that is accurate, balanced, and complete. To maintain trust, we adhere to the following guidelines:
• Fact-Checking – Every article is thoroughly researched and fact-checked using reputable sources such as financial institutions, regulatory bodies, and industry experts.
• Editorial Independence – Our content is written and edited by MoneySmart’s editorial team, independent of business partners or advertisers.
• Expert Insights – We consult financial professionals and industry experts to ensure our recommendations are well-informed and relevant.
• Corrections & Accountability – If we make an error, we correct it promptly and transparently. Readers can report concerns at support@moneysmart.com. Editorial Independence & Product Reviews
- Our product reviews and recommendations are based on data-driven analysis, user needs, and expert evaluations.
• Our business partnerships do not influence our editorial decisions, content, or rankings.
• Our editorial team does not receive direct compensation from advertisers or financial partners.
• Reviews are based on key criteria such as value, fees, benefits, and accessibility to ensure readers get the best options available. Revenue & Transparency
- MoneySmart provides financial education and comparison tools for free. We earn revenue through referral fees when readers apply for financial products via our platform. However, this does not affect our editorial decisions or product recommendations. We maintain impartiality by working with multiple financial partners and continuously evaluating the market for the best options.
Staying True to Our Readers
- • Sponsored content will always be clearly labeled and must align with our editorial principles of accuracy and transparency.
• Our content reflects the views of the MoneySmart editorial team and independent contributors, ensuring diverse perspectives and expertise.
• Writers’ compensation and performance evaluations are not tied to favorable or unfavorable reviews.